For this area of illustration, a good understanding of how to design characters is needed, especially to attract the intended audience. It requires a lot of trial and error to find the correct theme and design, for example, when creating the country bear Jamboree, they bounced through different ideas and themes including country, circus and dixie land.

There would also have to be some understanding of the inner working of audio animatronics to make sure the design is suitable and would work. Being able to work in a team is necessary for illustrators in this field as they would have to communicate with other areas such as the programmers to ensure the design is suitable.

For big theme parks like Disney, attractions normally have a deadline so being able to keep to a schedule and complete it by a deadline is also necessary.



Another area of illustration in this field would be advertisements and merchandising. Over the years lots of merchandise has come out for different beloved attractions. Creating something that captures the essence of the attraction that people can use to remember their experiences is a large part of an illustrator's job.